£
The new advert can be seen currently at 15 billboard sites in London’s top railway stations
Press advertismentS
PORK: A GUIDE TO THE CUTS -
NEW ADVERT GOES UNDERGROUND
A new consumer advert has been developed by the British Pig Executive (BPEX) in the ongoing battle to save the British pig industry. A play on the traditional guide to pork cuts, the advert outlines in no uncertain terms the five key cuts threatening the pig industry – income, jobs, farms, quality and consumer choice.
The advert can be seen currently at 15 billboard sites in London’s top railway stations in addition to 85 sites distributed across London Underground stations. There are also potential plans to use the new creative in the printed press as a follow up to the ‘Save a Rare Breed’ ad which appeared in the national titles during the first three months of the year.
click image below to enlarge:
The cuts poster ad was recently recognised as ‘Advert of the Week’ by Campaign magazine, the industry publication for the advertising sector.
The campaign’s second phase advertising (see below) appeared in national newspapers, Sunday supplements, women’s weekly and monthly magazines and food magazines from January to March 2008.
click image below to enlarge:
The campaign’s first phase advertising (see below) appeared in national newspapers and opinion-former magazines in September 2007.
click image below to enlarge:
PORK: A GUIDE TO THE CUTS -
NEW ADVERT GOES UNDERGROUND
A new consumer advert has been developed by the British Pig Executive (BPEX) in the ongoing battle to save the British pig industry. A play on the traditional guide to pork cuts, the advert outlines in no uncertain terms the five key cuts threatening the pig industry – income, jobs, farms, quality and consumer choice.
The advert can be seen currently at 15 billboard sites in London’s top railway stations in addition to 85 sites distributed across London Underground stations. There are also potential plans to use the new creative in the printed press as a follow up to the ‘Save a Rare Breed’ ad which appeared in the national titles during the first three months of the year.
click image below to enlarge:
The cuts poster ad was recently recognised as ‘Advert of the Week’ by Campaign magazine, the industry publication for the advertising sector.The campaign’s second phase advertising (see below) appeared in national newspapers, Sunday supplements, women’s weekly and monthly magazines and food magazines from January to March 2008.
click image below to enlarge:
The campaign’s first phase advertising (see below) appeared in national newspapers and opinion-former magazines in September 2007.
click image below to enlarge:
